You gain an understanding and knowledge of digital marketing communication techniques, platforms and strategy. The module will focus on the critical analysis of integrated marketing communications and associated consumer behavioural foundations. You will explore issues that influence digital marketing communication and how these impact organisations, consumers and policy-makers.

We live in a rapidly changing world, presenting many opportunities and challenges for business and society. Draw on thought leadership from a mix of disciplines such as business, marketing, social sciences and the humanities. Given the dynamic nature of the global business environment, you also study what’s happening in the world right now. You take a critical approach to your research within a wider theoretical and contextual base.

Consider the key tools that you need as a marketing professional to add strategic value to your organisations or clients. You develop the knowledge and practical skills to succeed in the dynamic marketing world.