Content Production for Digital Platforms is a student-led exercise of digital creativity. You will develop your digital communication capabilities by developing multimedia content around a subject of your choice

Crossplatform Narrative Design and Creative Practice develops advanced capabilities for designing coherent and engaging narratives across diverse digital platforms and media forms.

The module integrates three interconnected domains: Transmedia Storytelling and Narrative Architecture, which examines how narratives unfold across multiple platforms while sustaining coherence and audience engagement; Platform-Specific Affordances and Narrative Strategies, which analyses how different digital environments shape storytelling possibilities and audience experience; and Creative Production and Professional Practice, which develops practical competencies in the design, production, and distribution of crossplatform narratives.

This is a student-led exercise of digital creativity. You develop your digital communication capabilities by developing a website around a subject of your choice. You have the opportunity to develop digital content and journalism using a range of technologies, social media production and optimisation, user experience and design and creative innovation.

You consider user experience, content design, development and deployment of a digital product for an identified platform. You develop an application to facilitate specific audiences’ engagement with digital content. You explore a range of open source frameworks to develop a prototype product/service and devise a digital launch and enterprise strategy utilising digital communication channels.
You are assessed by 100% ICA, a development portfolio and a launch strategy presentation.

You explore digital media and communications through three central and intertwining themes: representation, audiences and, communication and culture.
Representation considers ideology, mediatised persona and bias.
Audiences considers intercommunication between mainstream and independent media; producers and consumers of content; free expression and civil rights and democracy.
Culture and Communication examines the socio-cultural, political and economic implications of digital communication.

Through a series of workshops, you produce a range of professional assets designed to support your career aspirations. Projects and analysis of work-related practice will enhance your career vision in the media, events and creative arts industries.

This module provides you with the opportunity to undertake a major, in-depth, individual study into a specialisation relating to their discipline.

The project will be appropriate to commercial, industrial, creative, or research-based fields according to your own interests and career aspirations.

You will be responsible for conceptualisation, research, and development of your project. This will be assessed through the production of a major outcome that might include formats such as artefacts, exhibition, publication, campaign, digital outcome or other, depending on your chosen discipline.

You undertake a major, in-depth, individual study in an aspect of your course. Normally your project is drawn from commercial, industrial or research-based problem areas. Your project involves researching and investigating aspects of your area of study and then producing a major deliverable, which can be purely research-led dissertation or a project, which involves the development and production of a media campaign and associated report.
Your assessment is 100% ICA.

Participatory Digital Media Cultures critically examines contemporary digital communication through analysis of participation, power, and platform politics.

The module explores how platform architectures and algorithmic systems shape cultural production, social interaction, and visibility within the political economy of platform capitalism.

You explore contemporary developments and research methods within the media industries and the impact developments might be expected to have on institutions, artefacts and audiences. You research a specific area or development within digital communication or journalism - this may be technical, economic, cultural, sociological, or based on a combination of factors - and predict future trends and directions. You develop research methods, skills and knowledge and expertise together to formulate an independent research problematic.
You are assessed through 100% ICA consisting of either a 5,000 portfolio/presentation or an essay of negotiated equivalence.

Research is relevant to all creative disciplines in different ways. Research is not just for ‘academic’ work, research (examining and learning lessons from what has gone before) inspires creative work too.

This module provides you with the tools, skills and techniques required to embark on research specific to each discipline or sector. It delivers a comprehensive collection of engaging research methods and research practices as well as critical thinking connecting with the external facing issues and real-world issues, challenges, policies, and audiences relevant to us all.

You build expertise in the design and development of user centred digital environments. You examine audiences and adaptability of digital media with a particular emphasis on mobile or web-based systems, applications and services. You examine current research initiatives; gain a thorough understanding of legislation, guidelines, standards and programming techniques related to user centred design. Through analysis of current research and industry techniques, you explore design and development methods for the creation of adaptable environments for digital media. The module facilitates techniques for evaluating websites with audiences. You explore mobile applications for audience usability, adaptability and accessibility.

You are assessed by 100% ICA consisting of a portfolio