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As the global business environment becomes ever more complex and volatile, there is a need for organisations of all shapes and sizes to think and act more entrepreneurially, innovatively and creatively in order to be able to change and adapt. This interdisciplinary module will provide students with an understanding of the internal and external factors that impact strategic decision making. Students will be introduced to a variety of strategic theories, tools and concepts, but all in the context of the external environment and its impact on strategic challenges and choices. Students will be exposed to a variety of academic and practical material that they can apply to their own organisations, or a live case organisation in order to appreciate the importance of developing and implementing innovative strategic plans for the success of the organisation, its key stakeholders and society more broadly.