Online Store

Management of non-core commercial activities has become a key issue for improving the airport experience for passengers. Changes in the modern air transport business have increasingly transformed the role of airports and the perception by consumers. With the expansion of low-cost carriers, raising competition between airlines, and advances in technology, consumer demands have changed dramatically. As a consequence, the search for revenue maximisation has gradually shifted its main focus from traditional core aeronautical service to non-aviation or commercial sources. You consider consumer culture and behaviour in the context of the ever-changing aviation sector. You explore key consumer behaviour dialogue and how it informs strategic marketing practice in the aviation industry.